Unicef UK Baby Friendly Initiative Accreditation
9 February 2018 (by Spinney Admin)
We have achieved accreditation for the Unicef UK Baby Friendly Initiative
The Baby Friendly Initiative has revolutionised healthcare for babies, their mothers and families in the UK, as part of a wider global partnership between the World Health Organization (WHO) and Unicef.
For over 20 years we have been working with public services across the UK to help new parents give their babies the love, care and nourishment they need to get the best possible start in life.
We’re designed to reach all families regardless of who they are or where they come, through an evidence-based, structured programme that is proven to deliver real change for mothers and babies. We unify evidence, policy and practice by working collaboratively across a large network of organisations involving governments, public services, the voluntary sector and families.
Unicef and the World Health Organisation recommend exclusive breastfeeding up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond. Over the last 20 years Baby Friendly has championed breastfeeding and supported women to feed their babies; but we haven’t stopped there. The programme has now expanded to support early attachment between all babies and their parents, whether breast or formula feeding.